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Want more people to click through to your web site
from the articles you write? Here's the secret too
many people ignore (or don't know about)...
What usually happens when someone finishes reading an
article is they search for another article, or
another source of information for whatever topic
they're interested in.
But wait a minute! Why didn't they click through to
YOUR web site, you can give them more information
(and probably sell them something, too)!
The problem is you didn't give them a good enough
reason for clicking through. You didn't tune in radio
station WII-FM (What's In It For Me).
A lot of bio boxes look like this:
Joe Smith has been a full-time plumber for 17 years
and is a member of the Aggregated Plumbing
Contractors and past vice-president of the Greater
Kukamonga Chamber of Commerce. You can visit his web
site at http://joesplumbingsite.com
There's nothing wrong with that -- if all you're
looking for is to stroke your ego by showing everyone
how "important" you are.
But why should someone click that link and go to the
web site? The call to action is completely missing!
If your article is great (and it should be) but the
call to action is pathetic or completely AWOL, you
may as well have saved your time (and money if you
outsourced it) and not written the article at all.
You're engaged in article marketing to drive traffic
to your web site, right? So let's make sure the
resource box does its job.
Craft your resource box in such a way that the reader
is pulled into it and knows their best course of
action at that point is to click your link.
Here's an example for Joe the Plumber:
Discover 7 ways to save money the next time you need
a plumber. Tap into Joe Smith's 17 years as a master
plumber and get his free special report by clicking
here now: http://joesplumbingsite.com
Joe's years of experience are still there, but
they're used as a way to explain how he can tell you
all the tricks of the trade. But the main focus of
the resource box is on the reader -- what's in it for
them?
In this example, it's a way to save money. And if the
article is about plumbing problems in the home or
something similar, the reader is going to be very
interested in the special report.
Most people aren't going to click a link in a
resource box out of curiosity -- they need a real
reason. You can compel them to click if you stop and
think about what the person wants who's reading the
article -- why did they choose your article to read?
Answer that question correctly and you can use that
to write a resource box that continues their journey
-- the article is just the starting point, and the
link in your resource box is the key to finding out
more about the subject.
Spend some time working on your resource boxes -- the
effort you make right now will pay off over and over
again in the future and more targeted visitors will
arrive at your site thanks to article marketing --
and a resource box that makes them want to click!
Jay Jennings is the author of Article Architect,
software that helps you write, submit, and organize
all of your article marketing efforts. To see how
Article Architect can help you drive more traffic to
your site, see the site at http://articlearchitect.com
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